Method
From observation to knowledge transfer
The iSDO method turns an intuition or real-world problem into a useful, testable and transferable response.
Observe
Understand uses, constraints, weak signals and friction points.
Structure
Clarify information, roles, flows and objectives.
Prototype
Build a first version concrete enough to evaluate.
Test
Put the proposal to work in real conditions.
Industrialise
Stabilise, automate and make reliable what has proved useful.
Transfer
Train, document and empower users.
An adaptable method
For media, the prototype may be an editorial format; for a dashboard, an initial set of indicators; for training, testing focuses on understanding and adoption.